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Privacy Policy

What we collect, how we use it, and your rights — straight to the point.

Last Updated: March 2026

Overview

Doug's Custom Lures ("we," "us," or "our") is committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights regarding that information. By using our website and placing orders, you agree to the practices described here.

Information We Collect

What We Know About You

Information You Provide Directly

When you place an order or create an account, we collect your name, shipping address, email address, and phone number. We do not store or see your credit card information — payments are processed securely through BigCommerce/Stripe and PayPal. We never handle your card data directly.

Information Collected Automatically

When you visit our site, we collect standard usage data including pages visited, time on site, browser type, and referring URLs. This is done through Google Analytics and the Meta Pixel. This data is aggregated and used to understand how people find and use the site.

Email Marketing

If you opt in to our email list, your address is stored and managed through Omnisend. This is always opt-in — we do not add customers to marketing lists without their consent.

Usage

How We Use Your Information

We use the information we collect to:

Process and fulfill your orders

Send order confirmations and shipping notifications

Send marketing emails if you have opted in

Improve the website and understand how customers find us

Respond to questions and support requests

Third Parties

Who We Share Your Information With

We do not sell your personal information. Ever. We share only what is necessary to operate the business:

Shipping Carriers

USPS, FedEx, UPS, or DHL — your name and address to fulfill your order.

Payment Processors

Stripe and PayPal — to process transactions securely. We never see or store your card data.

Google & Meta

Anonymized analytics and advertising data via their respective pixels.

Omnisend

Email addresses for customers who have opted in to marketing.

Cookies

Cookies

Our site uses cookies to support site functionality, analytics, and advertising. Google Analytics and the Meta Pixel both set cookies when you visit. You can control cookie behavior through your browser settings or opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

Data Retention

How Long We Keep It

We retain order and account information as long as necessary to fulfill orders, handle returns, and meet legal obligations. You can request deletion of your account and associated data at any time by contacting us.

CCPA

California Residents

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know

You can request a copy of the personal information we have collected about you in the past 12 months.

Right to Delete

You can request that we delete your personal information, subject to certain exceptions.

Right to Opt Out of Sale

We do not sell your personal information. There is nothing to opt out of.

Right to Non-Discrimination

Exercising your privacy rights will never affect your ability to purchase from us or receive the same level of service.

To make a request, contact us. We will respond within 45 days.

Security

Security

We take reasonable precautions to protect your information. Payment data is handled entirely by PCI-compliant processors — we never see or store card numbers. No method of transmission over the internet is 100% secure, but we do our part to keep your data safe.

Children's Privacy

Children's Privacy

Our site is not directed at children under 13 and we do not knowingly collect information from anyone under 13.

Updates

Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.

Questions?

If you have any questions about this policy or your data, reach out and we'll get back to you promptly.

Contact Us