Welcome to Doug's Custom Lures!
I'm Doug Sutherland, the owner and passionate angler behind every lure we craft. Growing up in Oak Creek, Southern Wisconsin, I was casting lines with my dad before I could tie my own shoes. Catching my first bass ignited a lifelong passion that continues to fuel my love for the sport.
Now, I'm passing that passion on to my own children. We spend our days exploring the natural lakes of Wisconsin—Big Muskego and Big Green are among our favorites. Whenever we get the chance, we head up to Badwater Lake in Iron Mountain, Michigan—my absolute favorite spot to fish.
I've competed in numerous fishing tournaments, always seeking the thrill of the next big catch. But what truly sets my soul on fire is crafting high-quality lures that help fellow anglers make the most of their time on the water. From soft plastic baits to buzzbaits and jigs, each lure is handmade with the utmost care and expertise.
At Doug's Custom Lures, our mission is simple: to enhance your fishing experience with products born out of a genuine love for the sport. Whether you're a seasoned pro or just starting out, I'm here to provide you with the tools you need to reel in that big one.
Thank you for being a part of our community. Tight lines and happy fishing!